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Arlington Heights Senior Center INC
Arlington Heights, Illinois
Brand Development

Posted
Member since 2023-01-17

This session is currently inactive, and cannot accept applications at this time.

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Session Overview

The Arlington Heights Senior Center is owned and operated by the Village of Arlington Heights. 7 other agencies offer programs and services to provide folks aged 50+ a place to live and age well in community. Our problem is the community has incorrect ideas about what a senior center is and does for people. They think it is a nursing home, or that bingo is played all day. In fact, we are active, vibrant, learners that create and grow. A rebranding of the center is what we are seeking through renaming or a marketing campaign to inform the community of what is we do. There is a lot of moving parts to tell our story and partners that make up what we do. Our website is through the Village https://vah.com/residents/senior_center/index.php

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Nonprofit Overview

The Arlington Heights Senior Center promotes independence, community, and lifelong learning for older adults. Through an innovative “one-stop” approach that places myriad programs, services, amenities, and information together, the Senior Center provides meaningful, timely, and cost-effective services. The Arlington Heights Senior Center serves as the community focal point for older adults, caregivers, and students.

Skills

Brand strategy