Complete these steps to get the most out of Taproot Plus


Express your interest and select the time you would like to schedule a conference call with the nonprofit.


Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.


You'll have an 1 hour call to help a nonprofit leader navigate their challenge.
Schools That Can
New York, New York
Marketing Strategy

Member since 2015-08-26

Session Overview

We need help creating a marketing calendar to better support our educational programs, thought leadership webinar series, and to grow our network. We currently send monthly email newsletters and do ad hoc posts on LinkedIn, Twitter and Facebook but need guidance in how to better plan campaigns and promotions across platforms. We are also planning an exciting student-centric blog for the fall that will need to be supported and integrated into the calendar. Ideally, we are hoping to create a template for the calendar, understand how to track and measure success, and get advice on how to set up stronger marketing programs.


Nonprofit Overview

Schools That Can is a national not-for-profit network of K-12 schools in multiple cities, focused on providing culturally-relevant career readiness programming that helps schools meet student needs. We do this through career-readiness programming, and collaborating directly with schools to make this programming accessible to every student. Our mission is for every student to graduate with career skills, relevant credentials, and confidence to pursue fulfilling post-secondary options.


Marketing management
Marketing strategy
Social media strategy